American Eagle Financial Service’s strength lies within our ability to market in two primary market segments - consumer and business-2-business markets.
Many of our competitors are successful in their sales approach in one of the two markets but lack the ability to productively approach both markets. Therefore, the ability to meet the needs of both markets and to adequately survive during adverse market trends is a competitive advantage you can have with American Eagle Financial Services.
A “lifecycle” marketing strategy follows customers throughout the different lifecycles they experience. This strategy is dependent upon two key factors. The first factor is that the distribution maintains a portfolio that offers products applicable to the major stages of a customer’s life. The second factor is that the distribution must foster long-term relationships with their customers. This marketing strategy provides a competitive advantage for you because other distributions do not provide sales people the ability to meet the needs of both markets.